College Athlete

Unpaid Professionals: Commercialism and Conflict in Big-Time College Sports by Andrew Zimbalist,

Big-time college sports embodies the ideals of amateurism college athlete and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant college athlete and even harmful to education. Zimbalist combines groundbreaking empirical research college athlete and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, college athlete and legal architecture of college sports. He paints a picture of a system in desperate need of reform college athlete and presents bold recommendations to chart a more sensible future. Zimbalist begins by showing that today's problems are nothing new--that schools have been consumed for more than a century by debates about cheating, commercialism, college athlete and the erosion of academic standards. He then takes us into the world of the modern student athlete, explaining the incentives that, for example, encourage star athletes to abandon college for the pros, that create such useless courses as "The Theory of Basketball, " college athlete and that lead students to ignore classes despite the astronomical odds against becoming a professional athlete. Zimbalist discusses the economic college athlete and legal aspects of gender equity in college sports. He assesses the economic impact of television college athlete and radio contracts college athlete and the financial rewards that come from winning major championships. He examines the often harmful effects of corporate sponsorship college athlete and shows that, despite such sponsorship, most schools run their athletic programs at a loss. Zimbalist also considers the relevance ofantitrust laws to college sports college athlete and asks whether student athletes are ultimately exploited by the system.
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